Antique French Blédine Tin by Jacquemaire – Early 20th Century

Antique French Blédine Tin by Jacquemaire – Early 20th Century Infant Food Advertising Canister – “La Seconde Maman”

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A beautifully evocative early 20th-century French advertising tin for Blédine, produced by Jacquemaire, and one of those objects that tells its story the moment you look at it.

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Blédine was a specially prepared cereal flour developed for infants and young children, marketed as a modern, nourishing alternative to traditional feeding. The poignant slogan “Blédine – la seconde maman” (“the second mother”) speaks volumes about early ideas of care, trust, and the growing role of science in domestic life.

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The tin is decorated with a tender illustration of a mother and child, rendered in soft, reassuring tones typical of Belle Époque and WWI-era French advertising. Alongside the imagery are period details including the regulated price (Prix réglementé: 7 fr. 75) and an original French tax/revenue stamp, placing this piece firmly in the circa 1910–1925 period.

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Why we love it

This is not a pristine object — and that’s exactly its charm. The surface wear, fading, oxidation, and losses to the original wrap speak to real domestic use and a century of quiet survival. It feels honest, human, and deeply atmospheric.

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Details

Origin: France

Maker: Jacquemaire

Product: Blédine infant cereal

Date: c. 1910–1925

Material: Tinplate with original printed paper/fabric wrap

Form: Cylindrical tin with push-fit lid

Decoration: Mother and child illustration, French text, revenue stamp

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Size 11cm height X 7cm diameter

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Condition: Aged and timeworn with wear, staining, oxidation, and surface losses consistent with age and use

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Styling & use today

Perfect as a decorative antique, for display in a kitchen, nursery-inspired interior, or vintage-themed space. Also highly collectible for those interested in French advertising tins, early infant food packaging, or social history ephemera.

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Condition note

As with all antique and vintage items, this tin shows age-related wear. Please study the photographs carefully as they form part of the description.