Edwardian Collards Superfine Navy Blue Shoe Cream Jar | Original Contents | c.1905–1925
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There’s something quietly wonderful about objects like this — everyday, utilitarian pieces that have somehow survived the passing of time with their story still intact.
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This is an early 20th-century glass shoe cream jar by Collards, filled with Superfine Navy Blue Shoe Cream, and still retaining its original paper label, metal screw lid, and original contents. A rare and evocative survivor from the Edwardian to early interwar period.
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The square-section clear glass jar is topped with its original metal lid, now beautifully time-worn with natural oxidation. The paper label remains largely intact and legible, featuring a classic Greek key border and charmingly detailed usage instructions — a wonderful reminder of a time when even everyday products were thoughtfully designed.
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The typography, colour palette and instructional language speak to a period when shoe care was a serious ritual, reflecting the value placed on quality footwear and personal presentation in early 20th-century Britain.
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With its untouched interior, honest patina and unmistakable sense of age, this piece works beautifully as:
1. a display object in a gentleman’s study or apothecary shelf
2. a styling prop for vintage photography
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3. a collectible example of British advertising and domestic history
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A small object, but one rich in character, texture, and quiet narrative.
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Size: 9cm x 5cm x 5cm
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⚠️ Important Disclaimer
This item is sold strictly as a collectible and display piece only.
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Due to its age and original contents, it must not be opened or used under any circumstances.
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Brand History:
About Collards Shoe Cream
Collards was a well-known British brand specialising in shoe creams and polishes during the late 19th and early 20th centuries, a time when footwear represented a significant personal investment. Their products were marketed as high-quality, concentrated formulations, designed to preserve and enhance leather rather than simply disguise wear.
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This example was packed by Collins Arden Products Ltd, based at Regency House, Warwick Street, London — an address consistent with early 20th-century British manufacturing and trade distribution. Collards shoe creams were positioned as a premium option, reflected in the use of words such as “Superfine” and the instruction to use sparingly.
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Today, surviving Collards jars — particularly those retaining original labels, lids and contents — are increasingly sought after by collectors of vintage advertising, grooming history, and Edwardian domestic artefacts.