Vintage 1940s / 50s Elastoplast tin, very decorative. It would make an unusual jewellery or keepsake box. Some age related wear.
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21 cm wide
9 cm depth
4 cm tall
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Elastoplast's history began in 1896 with the development of the first plaster in Germany by Beiersdorf, which later acquired the brand. Beiersdorf bought the Elastoplast brand in 2000, and it is now known as Hansaplast in some parts of Europe, with a presence in markets worldwide. The brand's success is built on over 125 years of experience in wound care, combining tradition with innovation in its product development.
Key milestones
1896: The first Elastoplast plaster was developed in Germany.
1901: Beiersdorf introduced Leukoplast, an early zinc oxide adhesive tape.
1922: Beiersdorf launched Hansaplast, the first plaster with a gauze pad, revolutionizing wound care.
1928: Smith & Nephew acquired the licence to market and produce the Elastoplast range in the UK. The term "Elastoplast" first appeared in the Trade Marks Journal.
1932: Hansaplast elastisch (elastic) was introduced.
1953: Hansaplast wasserfest (waterproof) was developed.
1968: Hansaplast Kinderpflaster (children's plasters) were introduced.
1970s: Elastoplast marketed its "Airstrip" product.
2000: Beiersdorf acquired the Elastoplast brand.
2005: An advertising campaign introduced the "Plastermen" for the new SilverHealing plasters.
2008: Flexible knee and elbow bandages for children were launched.