Antique Victorian late 19th century or early 20th century bike beans tin.
-
Some age related wear.
-
4 cm round
3 cm tall
-
Bile Beans were a fraudulent laxative tonic first marketed in the 1890s by entrepreneur Charles Fulford, who claimed they contained a secret Australian Aboriginal remedy. In reality, the pills were a mixture of common ingredients like rhubarb, liquorice, and charcoal. Despite being exposed as a fraud in a 1905 court case, Bile Beans were heavily advertised with exaggerated claims of curing various ailments and remained on sale until the 1980s.
-
Deceptive marketing
A false origin story: The product was marketed as containing a secret ingredient discovered by an Australian chemist named Charles Forde, but "Charles Forde" was a made-up name for Charles Fulford. The claims that the ingredients were known only to Aboriginal Australians and Captain Cook were pure marketing ploys.
Exaggerated health claims: Advertisements promoted Bile Beans as a cure-all for ailments like indigestion, headaches, and "female weakness". Later, they were marketed as a weight-loss product for women, promising to "disperse unwanted fat".
Actual ingredients: The actual ingredients were a mixture of common laxatives and other substances, such as rhubarb, liquorice, and cascara.
Legal and historical context
Fraud exposure: In 1905, the Bile Bean Manufacturing Company was sued in Scotland, and a court found the business was based on fraud.
Continued sales: Even after being exposed as a fraudulent product, Bile Beans continued to be sold widely in the UK and worldwide for decades.
Popularity: Their popularity was due to effective, widespread marketing and the fact that they acted as a laxative, which was believed to be a sign of good health before the creation of the National Health Service (NHS).
Discontinuation: The product was finally sold until the mid-1980s, long after its fraudulent nature was known.