Vintage Kodak Carousel 35 mm slide tray holder double-sided and holds 350 slides! This unusual double-sided box is probably satin or sandalwood with some age-related wear.
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30 cm wide, 12 cm tall, 22 cm deep
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In the mid-20th century, a remarkable innovation emerged—the 35mm slide. Ektachrome burst onto the scene, captivating audiences with its stunning colour reproduction and sharp imagery. Shortly after, Kodachrome joined the ranks, becoming synonymous with vivid hues and enduring quality.
 
 Initially known for its roll film and the "You press the button, we do the rest" slogan, Kodak revolutionised photography, making it accessible to the masses. The company's history is marked by both immense success and significant challenges, including the transition to digital imaging.
Here's a more detailed look at Kodak's history:
Early Years and Rise to Dominance:
1880: George Eastman begins commercially manufacturing dry plates.
1888: The first Kodak camera is launched, with the famous slogan, making photography simpler and more accessible.
1892: The company is officially named Eastman Kodak Company.
Early to mid-20th Century: Kodak dominates the photographic film market, pioneering advancements in colour photography, motion picture film, and more.
Challenges and Transition:
Late 20th Century:
Kodak faces increasing competition from Japanese camera manufacturers, particularly in the digital camera market.
1975:
Kodak develops the first digital camera but is slow to embrace its full potential.
Early 2000s:
Kodak struggles to adapt to the rapid shift towards digital photography and faces increasing financial difficulties.
2012:
Kodak files for bankruptcy.
Recent Developments:
Post-Bankruptcy: Kodak reorganises and focuses on commercial markets, including printing and imaging solutions.
2018: Kodak re-enters the instant print market.
Today: Kodak continues to develop and market products for professional photographers and various other industries.
Key Innovations and Contributions:
Roll film: Eastman's invention of roll film was a crucial step in making photography portable and user-friendly.
Brownie camera: The Brownie camera made photography affordable for the general public.
Kodachrome: Kodak's Kodachrome film was a popular colour film for decades.
Digital imaging: Despite its initial hesitation, Kodak's early work in digital imaging laid the foundation for future advancements.
Motion picture film: Kodak's film stock was used in many iconic movies.
Lessons from Kodak's History:
Kodak's story serves as a cautionary tale about the importance of adapting to changing technologies and market conditions.
While Kodak's innovations were groundbreaking, its failure to fully embrace digital imaging led to its decline.
Kodak's history also highlights the power of branding, as the Kodak name remains recognisable despite the company's challenges.