Vintage 1952? By appointment to H M king George V1 oxo tin this lovely bright decrotive oxo cube tin is in exceptional condition 17 cm wide 13 cm depth 7 cm tall a must for collectors
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The Oxo cube was invented in 1910 by the Liebig's Extract of Meat Company as a more affordable alternative to their liquid stock. The cubes became a staple in British kitchens and were used as a ration for soldiers in World War I.
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Origins
In 1840, German chemist Baron Justus von Liebig invented meat extract
In 1899, English chemist Henry Enfield Roscoe developed a liquid version of Oxo
The Liebig's Extract of Meat Company was one of the world's largest food production and cattle ranching enterprises
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Development
The Oxo cube was inspired by the Maggi company's "Kub", which was released in 1907
The cubes were developed to be more affordable than the liquid stock, which sold for a penny each
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Use
The cubes were a staple in British kitchens
During World War I, the British armed forces were provided with 100 million Oxo cubes, which were individually hand-wrapped
The cubes were advertised to women as a way to improve their cooking
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Ownership
Unilever sold the Oxo brand to the Campbell Soup Company in 2001
Premier Foods bought Campbell's UK operation in 2006