Vintage Heineken metal tray great home bar decoration etc ( see pictures illustration only). This very nice tray would make a great home bar decoration etc. Some age related wear.
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37 cm round 3 cm tall
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Heineken was founded in Amsterdam in 1864 by Gerard Adriaan Heineken when he took over a brewery, later establishing a second in Rotterdam in 1873 and developing the crucial Heineken A-yeast. The brand quickly gained popularity for its premium lager and expanded internationally by the 1880s, driven by an innovative pasteurization process and the quality of its beer. Under the leadership of Freddy Heineken, the company became a global brand, introducing the signature tilted 'e' and red star, and continually innovating with the Heineken 0.0 non-alcoholic launch in 2019.
Early Beginnings (1864-1873)
1864: Gerard Adriaan Heineken purchases the De Hooiberg (Haystack) brewery in Amsterdam, focusing on creating a premium lager.
1873: The brewery's name changes to Heineken's Bierbrouwerij Maatschappij (HBM), and the company opens a second brewery in Rotterdam, establishing its presence in two major Dutch port cities.
Dr. Elion and the A-Yeast: Dr. H. Elion, a student of Louis Pasteur, develops the unique Heineken A-yeast in the Heineken laboratory in 1886, a key ingredient for the brand's quality.
Expansion and Innovation (Late 19th - 20th Century)
International Growth: By 1883, Heineken was being exported to South America, with a major milestone being the 1875 Medaille D'Or award at the Paris Maritime Exposition, which significantly boosted its European sales.
Quality Control: Gerard Heineken embraced the latest brewing techniques and introduced a quality control lab, becoming a pioneer in the brewing industry.
The Red Star and Logo: The iconic red star symbol was introduced, with its design evolving over time to represent the four ingredients of beer (malted barley, water, hops, and A-yeast).
Becoming a Global Icon
The Freddy Heineken Era: Future CEO Freddy Heineken designed the new logo and introduced the unique tilted 'e' to the label, a move that brought a friendly touch to the brand.
Global Reach: Heineken became the world's most international beer, with breweries and enjoyment in over 190 countries by 2021.
Product Diversification: The company continued to innovate, most notably with the 2019 launch of Heineken 0.0, a non-alcoholic version of its iconic beer.