Vintage Sunny Jim Advertising Cloth Doll – Force Wheat Flakes Mascot Figure (Early 20th Century)
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If you love nostalgic advertising, early cereal branding, or quirky character collectibles, this wonderful vintage cloth figure is an absolute joy.
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This is Sunny Jim, the iconic mascot famously associated with Force Wheat Flakes – one of the most recognisable breakfast cereal advertising campaigns of the early 20th century. 
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He’s shown proudly holding a bright yellow cereal box marked “FORCE WHEAT FLAKES”, with his bold SUNNY JIM sailor-style hat completing the instantly identifiable look.
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With his cheerful expression, exaggerated cartoon profile and vibrant print colours, this piece is a genuine display standout – the kind of collectible that sparks conversation the moment it’s seen.
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Why it’s collectible
Sunny Jim is a brilliant example of early branding and character marketing, created during a golden age of advertising when companies used memorable mascots to build public loyalty.
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Today, Sunny Jim memorabilia is sought-after by collectors of:
vintage advertising
cereal and food packaging ephemera
early 20th century promotional items
cloth dolls and novelty textiles
graphic design / illustration history
shop display and counter display pieces
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It’s a fantastic crossover collectible: part advertising history, part vintage toy, and full of personality.
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Materials & features
Vintage printed cloth / textile figure
Bold graphic colours including navy, red, yellow and cream
Depicts Sunny Jim holding a Force Wheat Flakes cereal box
Lovely original character styling with strong early advertising charm
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Condition
This is a genuinely charming vintage survivor and shows authentic signs of age and use, consistent with a cloth promotional piece of this type.
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Please note:
age-related marks / discolouration to the lighter fabric areas (especially legs)
some general wear to the textile surface
visible stitching / repair along the central seam area at the back/seat (please see photos)
minor surface spotting and handling marks overall.
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That said, he still displays beautifully and has that wonderful “timeworn advertising relic” look that collectors often prefer over overly restored pieces.
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Perfect for
Vintage advertising collectors
Kitchen / pantry décor styling
Quirky shelf displays and curiosities cabinets
Photo styling props
Collectors of cereal advertising & packaging history
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A wonderfully rare display piece
Vintage cloth advertising mascots like this are increasingly hard to find in good display condition, particularly in complete form with bold readable text (SUNNY JIM clearly visible on the hat).
A fantastic addition to any collection of advertising memorabilia, vintage novelty toys, and early 20th century ephemera.
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✅ You will receive the exact Sunny Jim cloth figure shown in the photographs.
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📦 Packed carefully and sustainably, as always.