Vintage Steiff “Leo” Lion Plush Toy — c.1950s (50 cm)
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A magnificent vintage Steiff “Leo” lion, measuring an impressive 50 cm in length, crafted in the 1950s by the world-famous German toymaker Steiff. This charming plush embodies the warmth, quality, and lifelike expression that have made Steiff soft toys some of the most sought-after collectibles in the world.
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Made from golden mohair plush with a thick, darker brown mane and carefully airbrushed details, Leo features amber glass eyes, a hand-stitched pink nose, and individually stitched black claws. His expressive face has that unmistakable Steiff personality — gentle, soulful, and full of character.
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He retains his original Steiff button-in-ear with yellow cloth tag, confirming his authenticity and dating him to the post-war period (1950s–early 1960s). The tag and raised-script nickel button combination is particularly desirable among collectors, as many have been lost over time.
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This example is lightly jointed at the head and stuffed with traditional excelsior and kapok, giving him a satisfying vintage weight and form. His red ribbon detail on the tail is likely a later addition but adds to his endearing charm.
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Condition
Good vintage condition for age, with gentle signs of wear consistent with careful handling. The mohair remains largely intact, the glass eyes are original, and the button and tag are still securely attached — a rare survival for a Steiff toy of this period.
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Historical Context
The Steiff company was founded by Margarete Steiff in Giengen, Germany, in 1880 and went on to revolutionise the world of soft toys. Known for their trademark “button in ear,” Steiff’s creations were meticulously handmade using the finest mohair and craftsmanship.
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Post-war Steiff animals like Leo symbolised comfort, resilience, and imagination — created at a time when toys were cherished as heirlooms rather than playthings to be replaced. Their glass eyes and naturalistic airbrushed shading were designed to bring each creature to life, reflecting the optimism of a new era.
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Today, Steiff lions of this size and period are highly collectible, particularly when retaining their original identification button and tag.
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Dimensions
Length: 50 cm
Height: approx. 25 cm
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Price £225
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A beautiful and expressive piece of Steiff history — perfect for collectors of vintage toys, nostalgic interiors, or anyone who treasures the artistry of classic German design.