Vintage 1950s Geo. Bassett & Co Ltd treasure chest biscuit tin

Vintage 1950s/ 60s Geo. Bassett & Co Ltd treasure chest biscuit tin. In amazing condition, this biscuit tin, in the form of a pirate's treasure chest, has a great look. It would make a fantastic jewellery box or keepsake box.

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Some age related wear.

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17 cm wide

12 cm depth

9 cm tall

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Geo. Bassett & Co. Ltd. was founded in Sheffield in 1842 by George Bassett as a retail confectionery business, later moving into manufacturing. The company became famous for creating Liquorice Allsorts in 1899 after an accidental mix-up, and its iconic mascot, Bertie Bassett, was introduced in 1929. The brand is now part of Mondelēz International, which merged it with Maynards to form Maynards Bassetts in 2016.

Key dates and events

1842: George Bassett establishes a retail confectionery business in Sheffield.

1859: Bassett sells his retail business and focuses on manufacturing sugar confectionery.

1876: The firm's Portland Street factory is described as the largest confectionery works in the world.

1899: Liquorice Allsorts are created by accident when a sales representative drops a tray of different liquorice sweets.

1929: The iconic mascot Bertie Bassett is created by the Greenly's advertising agency.

1933: The company moves to a large factory in Owlerton.

1963: The company is incorporated as a private limited company, Geo. Bassett & Co. Limited.

1989: The brand becomes part of Cadbury Schweppes.

2016: The brand is merged with Maynards to create Maynards Bassetts under the ownership of Mondelēz International.