Vintage Lafarge metal Advertising Sign – “861 Lafarge – Le Liant du Maçon”
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40 cm wide
34 cm tall
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Description
A striking vintage French metal advertising sign for Lafarge, featuring bold mid-century graphics in classic red, white and black. The design shows a stylised mason at work, alongside the slogan “Le Liant du Maçon” (“The Mason’s Binder”), celebrating Lafarge’s reputation for quality cement and construction materials.
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The large “861” and clean modernist typography give the piece strong industrial and graphic design appeal, making it an excellent addition to a workshop, garage, studio, or industrial-inspired interior.
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Manufactured on metal, the sign has a glossy finish with minor edge wear and small chips consistent with age and use. Mounting holes are present in the corners.
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Condition:
Good vintage condition with light surface wear, small losses to edges and corners, and minor marks – all adding authentic character.
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Maker History – Lafarge
Lafarge was founded in 1833 in France by Joseph-Auguste Pavin de Lafarge and grew to become one of the world’s leading producers of cement, aggregates and building materials. By the early 20th century, the company was expanding internationally and investing heavily in branding and industrial advertising.
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During the 1930s–1960s, Lafarge produced a range of striking enamel and printed advertising pieces aimed at builders, merchants and construction sites. These signs were designed to be durable, weather-resistant and highly visible, often featuring bold modernist graphics that reflected the optimism and industrial progress of the period.
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Today, original Lafarge signs are collected for their industrial heritage, French graphic design, and architectural history, appealing to both advertising collectors and lovers of workshop or loft-style décor.
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Key Features
Original vintage Lafarge metal advertising sign
French text: Le Liant du Maçon
Mid-century modern industrial graphic design
Authentic wear consistent with age
Ideal for industrial, workshop, garage or loft décor
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Objet d’Art Note
There’s something wonderfully honest about industrial advertising – made not to decorate, but to endure. This piece carries the spirit of mid-century craftsmanship and the pride of the building trades, a small but powerful reminder of the hands that shaped the modern world.
